Case Study of Okay Call Centre

Okay Call Centre is a top-tier BPO and KPO service provider headquartered in Salt Lake City, Kolkata. Founded in 2000, the organisation offers a host of call centre solutions, comprising scalable customer contact, back office processing, and outbound outsourcing services to a wide spectrum of industries. The company seeks to build long-term relationships with clients and assist them in easing the process of customer management with reliable custom-built solutions that demand reasonable costs but deliver excellence.

The following is the service offered by Okay Call Centre -

Business Process Outsourcing

BPO Services

IT Enabled Services

Back Office

Transaction Services

Telemarketing and Customer Facing

Call Centre Outsourcing (Inbound / Outbound )

Customer Interaction Services

Customer Survey & Research

Lead Generation Services

Marketing and Sales

Pre-sales & Appointment Scheduling

Digital Marketing

Problems Faced By Okay Call Centre

A sharp increase in Cost Per Lead (CPL) is one of the biggest testing problems faced by the client. Primarily, it was due to a lack of effective targeting of the audience segments and an inability to provide them with the right, lucrative offers to hook them to their services. They also tended to make frequent changes in their ad campaigns to extract better results, which backfired and led to a further increase in CPL.

Also, Okay Call Centre's website experienced a significant drop. Some of the main reasons for such a decline were broken redirects and links, outdated keywords, changes in algorithm, lack of speed, and bad quality link penalties, among other issues.

Consequently, they experienced a steep fall in the number of leads, overall sales, and hence, the ROI.

Solutions Delivered by Arobit 

Our SEO agency in India executed proven strategies to change the face of Okay Call Centre's digital marketing game. We increased brand awareness with the help of modern, data-driven techniques. We ran fully optimised campaigns, which enabled us to achieve cost-effective leads at the rate of ₹7/lead.

Additionally, we employed effective PPC lead generation strategies, and could successfully generate over 1000+ leads per day. Most importantly, the leads were genuine and remarkably contributed to increasing conversions.

Industry: Credit Card Sales 

Okay Call Centre is also a prominent player in the credit card sales industry. As a Direct Selling Agent (DSA) of credit cards, it aimed to achieve a high level of brand exposure combined with a large number of leads. While it was challenging to draw a roadmap that would allow the client to gain a strong foothold in the giant and competitive industry like credit card sales, Arobit took the baton and ensured that the call centre hit the benchmark.

As an experienced digital marketing agency, we pitched digital lead-generation tactics and ad campaigns through effective digital channels, such as Facebook and Google Ads. In addition, we strategically defined the target audience to amplify the brand exposure with the help of Online Reputation Management (ORM). This helped us generate a large number of leads at reasonable rates.

Industry: Telecom and DTH Sales 

Okay Call Centre is also a Direct Selling Agent (DSA) of reputed telecoms and DTH services like Airtel and Tata Sky. This necessitated the need for the generation of not only numerous but also highly qualified leads. Team Arobit helped the client achieve their targets by executing optimised and pocket-friendly ad campaigns through Google Ads and Facebook while also improving brand exposure with the help of ORM.

Other Industries 

As a leading social media marketing agency in India achieved similar staggering results for the client in other industries, such as health insurance sales and rice education course sales.

Contact us today if you are also looking to boost your leads to new heights.

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