Case Study on Offbeat Strength Gym

Arobit Business Solutions Pvt Ltd is a leading provider of IT and digital marketing solutions that are exclusively designed for meeting the multidimensional requirements of small and medium-scale businesses, including start-ups, in addition to organisations serving in the government sector. Our services include R&D - Strategy Planning, Prototyping, Customised Web and Mobile Application Development Solutions, Business Consultation, CRM and ERP Solutions, Web-GIS Solutions, and brand promotion services.

About Offbeat

Offbeat CCU is a multi-facility centre based out of Kolkata, known to be a recreational hub for entertainment, hospitality, events, workshops, certifications, fitness and lifestyle. Plus, it is suitable for people of all age groups. Offbeat Strength, Cafe Offbeat, Offbeat CCU Bunkers, Offbeat Agility, Offbeat Spaces, Y-East, TopCat CCU, Gravit8, Scene Create: Centre for Creative Arts are all a part of this venture. The aim is to stand out as an out-of-the-box centre for multiple aspects of recreation, including culture, art, music, learning, and fitness with an integrated ecosystem that is holistic and disruptive in itself. 

Key Highlights Of Offbeat Strength

Offbeat Strength offers a multitude of amenities to its members, ranging from free parking facilities, a strength section, a cardio section, personal training exercises, group exercises, free Wi-Fi, and foolproof security, to world-class equipment. In addition to the aforementioned facilities,  the gym also offers the following -

Certified Trainers

Offbeat Strength has both male and female certified trainers, which allows members to undertake fitness sessions while also feeling comfortable. 

Comprehensive Fitness Solution 

The gym offers an all-around fitness solution to its members. It includes healthy food, supplement bars, bunkers for relaxing, and much more.

High-end Exposure 

At Offbeat Strength, fitness enthusiasts get a chance to gain high-end exposure while working out with public figures as it is very popular among celebrities and social media influencers for its great services, amenities, and location.

Arobit's Strategy for Improving the Brand Awareness of Ofbeat Strength 

The client needed assistance with optimising its social media presence. Following the requirement, our brand promotion agency strategized in the manner as discussed below -

We began by conducting out-and-out competitor research and found Facebook and Instagram as the appropriate platforms to execute fascinating advertisements to pull a greater number of registrations.

Once the users were attracted, we employed smartly designed engagement campaigns to enhance their brand identity. Our team ensured to keep them engaged by regularly posting immersive content, including infographics, videos, drone shoots, reels, and stories. This helped us build solid trust among customers and resulted in a stronger brand presence, thus paving way for better conversions and more lucrative returns in the long run. 

Results Achieved by Team Arobit 

With a decade of industry experience and our consistent and strategic efforts, we successfully generated leads for Offbeat Strength in a short span of one month. Additionally, we helped them get over a hundred registrations within a month.

At Arobit Business Solutions Pvt Ltd - a promising digital marketing agency in India, we have helped several clients, including SMEs and MNCs seamlessly achieve their desired goals. We have delivered hundreds of solutions to date and have attained a high client satisfaction rate. 

If you are seeking to get effective brand promotion services in India and improve your brand presence and gain a wider reach to your target audience, feel free to get in touch with our experts. Contact today.

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