Case Study of Unified Council

Unified Council is a prominent education-centric organisation that focuses on conducting different skill-based assessment tests that enable students to gain a strong hold on core subjects, so their knowledge and skills are well-honed when they face the expansive competitive world during higher studies. 

Established in 1998, the organisation has successfully conducted assessment tests in 30 countries in the past 25 years. It has a highly intellectual team of world-class and experienced educators, enabling them to design and execute research-driven solutions that are best suited to the dynamic needs of students. 

Problems Faced By Unified Council 

Unified Council aspired to spread greater awareness about its objectives and offerings across the student and parent community on a national and global level. 

However, in spite of a great mission, vision, and an expert team at the table, the organisation faced challenges in creating significant awareness among their target audience about how their assessments would allow students and their parents to evaluate their capabilities and take the best next steps. Lack of an efficient tracking mechanism, less targeted traffic, and subsequently fewer conversions were some of the core issues they faced.

How Arobit Helped Unified Council to Achieve Their Desired Goal in a Record-Breaking 30 Days?

Within a span of 30 days, i.e. from May 25, 2022, to June 24, 2022, Arobit, as the best PPC management company helped Unified Council reach 41K goal conversions, with a goal value of 22K and a goal conversion rate of 50.96%. We adopted the following ways to assist the client in achieving their desired targets.

To increase the conversion rate, we paid keen attention to the consumer actions, such as visiting the registration tab, signing up, clicking the ads, opening the links,  etc. It helped the client understand how many people in their target audience base are contacting the organisation.

Our social media marketing agency team also engaged in scrupulous A/B Testing in order to upgrade the client's website, boost customer engagement, and make more effective decisions concerning their website content. We also helped the client identify the pages or areas on the website that converted well, and the ones that showed a high bounce rate.

In other words, our tracking methodologies enabled the client to recognise which user element on the website exactly led the visitor to register or bounce off. 

In addition, we performed in-depth competitor research and analysis to help the client gain a competitive edge in the market. 

With our social media marketing services, we also executed extensive ad campaigns on Facebook as well as Google and could successfully improve the conversion rate. We ran the following ads -

Facebook 

Landing Page View Ads

Initiate Checkout Ads

Conversion Ads

Google 

Search Ads

Display Ads

Video Ads

Our Google Ads achieved 16.7K clicks and 475K impressions at an average CPC of ₹ 1.92 from May 31, 2022, to Jun 31, 2022. Particularly, the search ads for Unified Council got 116,220 impressions and 8648 clicks with an average CTR of 7.44%.

Comparison of Results in a Nutshell

We helped the client arrive at 42K goal completions with a goal value of  ₹22K and a goal conversion rate of 51.12% - a hike of approximately 20% from the previous month.

This is how Arobit aided the Unified Council in realising its goals.  If you are looking to achieve similar breakthroughs in your venture, contact us now.

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