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Strategic Marketing Approach

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The Path To More Customers!!

Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great. We have built a digital marketing program that does just that.

Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales.

Wondering how it works?

We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis. The plan breaks into four critical parts:

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1. Filter and gain targeted outreach

Our first step is to identify the targetted audience and ensure we are able to reach them through various mediums and re-target them all across the web. .

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2. Attract More Prospects

Gain more audience through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and social media and turn them into leads. .

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3. Convert More Leads

Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks), lead nurturing via email, A/B testing and compelling videos

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4. Close More Sales

Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.

What Are The Tactics?

We tackle digital marketing via an digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting your business more leads.

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Search Engine Optimization

We start with a ranking report of client’s website in major search engines such as Google, Yahoo, and Bing. This helps the SEO consultant understand client’s website current positions in search. Other details such as back links, and internal linking structure is analyzed.Clients website is as well inspected for SEO optimization and proper setup of technology and navigational architecture. A final report is provided identifying current status and proposed work to improve results.

Social Media Markting

Our team start with a review of all major social media platforms that clients have setup already. This allows the identification if accounts have been properly setup and optimized. Aside from setup and optimization, the consultant will review current utilization of social media channels such as Facebook, YouTube, Tweeter, LinkedIn, and other major platforms. The content shared across the client’s social media is reviewed as well for quality and relevancy. Marketing consultants provide a detailed proposal to implement or/and improve social media channels, management of them, and content being shared.

Paid Advertising

Paid advertising comes with many benefits but it is also one of the most expansive methods of marketing. Clients who wish to allocate a budget for paid advertising may consult with a marketing consultant to find out what the pros and cons are of certain paid advertising opportunities. These paid options for marketing are for example AdWords by Google. Google’s AdWords program allows clients to gain visibility over night via a Paid Per Click (PPC) program. Consultants can help clients establish and setup these accounts as well as manage.

Video Marketing

Video is the fastest growing segment of digital marketing. It is becoming more and more a critical component of a marketing campaign. It ties into social media, search marketing, and other forms. Clients who wish to deploy video marketing campaigns can work with a marketing consultant to storyboard, design, and create videos to be used in marketing campaigns and with channels such as YouTube, Vimeo, etc. Video development is expansive and working with consultants can eliminate much of the risk in producing quality videos for marketing, PR, product sales, and other communications.

Conversion Optimization

All the traffic in the world will not convert if the destination website is not optimized for conversion. Consultants work with website operators all the time analyzing website traffic, destination pages, bounce rates, and so on. Often a marketing consultant working with clients on conversion can without an increase of client’s budget increase profits, sales, and conversion of existing traffic. All done through conversion optimization techniques deployed by the consultant. It starts with reports and analytics and is met with conversion tools used by professionals to get the desired result.

Some more details?

Does that sound interesting? Let's try to answer some of your questions.

How is the program Structured?

The program is executed on a monthly retainer basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals, and then we execute on that plan. The program is customized based on your company, your competition and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 12 months.


We have weekly check-in meetings with you to ensure all projects stay on track. We also have monthly meetings to present our reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly meeting we also review the following month’s plan (broken into a monthly calendar of tactics).

How much does it cost?

Well, the pricing is usually business and industry specific. While our marketing plans for SEO starts as low as $250 USD, an average monthly budget for a customized marketing stragy would vary based on your audience target and competior analysis. Let's talk to explore this. .

Do you handle PR?

Yes. PR is an important part of digital marketing. We write press releases and have multiple writers on staff who have written for news publications in the past. They are very experienced in both writing press releases and evaluating the newsworthiness of content for PR.

What is the process for learning my business?

It starts from the very first sales phone call we have with you. From that point on, we are constantly learning about your business. During our onboarding phase, we ask that you fill out questionnaires that provide us a with a comprehensive company profile, buyer persona overviews and your view of the competitive landscape. We then have our kickoff meeting with the key members of your team where we learn even more. Following the kickoff meeting, we schedule interviews with your sales team and customers to get their point of view as well. From that point on, we’re heads down doing research about your industry to better understand your company. It can take a bit of time, but we have successfully done so many times for many different complex companies.

What is the process for learning my business?

Yes, but not right off the bat. Our clients come from a variety of industries, many are very niche and have complex business models, not to mention complicated vernacular. Most of our clients have businesses that are very unique, even within their own industry.

We’ll work with your team, collaboratively, to come up with expert-level content that will engage your target buyers. While we are not experts in your industry, we at Arobit are experts at working with businesses to produce content in this exact scenario, through interviews and research. Therefore, we’ll work collaboratively with your team to ensure your expertise is reflected in any content we produce. We’ve been doing it successfully for years. Check out our case studies and references to see the specific types of companies we’ve worked with successfully.

What type of ROI should I expect?

This depends on the factors we mentioned in the above question. To date, our clients have experienced anywhere from a 15%–50% increase (year-over-year) in revenue from our digital marketing program (again depending on all the above-listed conditions). .

How should I measure success?

Before we start we shall take out an initial report of current status and expected targets for the upcoming weeks. Reports shall be generated and presented to you showcasing progresses..