Case Study of Jhore Jole Jongole

Jhore Jole Jongole is an eco heritage resort situated in Jharkhali, Sunderbans in West Bengal. It is strategically located at the confluence of the River Bidyadhari and River Matla and shares proximity to Jharkhali Tiger Rescue Centre, which allows guests to witness the aesthetics of wildlife and mangroves. It also employs appropriate security measures to ensure complete safety of the guests. 

In addition, it offers extensive amenities, such as luxurious suites, fully air-conditioned restaurants, extensive cuisine, activities like boat safari, etc., besides a high degree of hospitality.

Problems Faced By Jhore Jole Jongole

A business that had successfully built a guest-friendly resort with multiple amenities amid the unique natural setting faced several challenges in attracting guest bookings, and consequently, inadequate returns on a month-on-month basis, and a significantly weak recognition in both online and offline domains. 

The lack of reach to its target audience led Techno India Group's venture to lose grasp over potential revenue that it could otherwise secure.

Results Achieved By Arobit

Our team employed industry-class resources and a knowledgeable team to help the client achieve groundbreaking results both online and offline, thus enabling it to build a lucrative business seamlessly. 

Solutions Provided by Arobit 

Being the best digital marketing company in India, Arobit helped the client meet its modern marketing needs by designing a tailor-made, data-driven, and user-centric bouquet of solutions as discussed below -

Social Media Marketing (SMM)

Arobit devised a strategic plan of action to upgrade the online presence of the heritage resort. We helped the client achieve 4.7K% growth in their Instagram reach and a 17.9% increase in their Instagram profile visits.

We also employed an exhaustive and interactive social media planner that enabled the client to schedule the content in an organised fashion across varied social media platforms, such as Pinterest, Instagram, Facebook, Twitter, and YouTube. 

We also assisted them in boosting customer engagement by creating compelling video content, such as reels and full-length videos. Besides, we conducted giveaway contests in addition to different campaigns pertaining to customer engagement and awareness.

Pay-Per-Click (PPC) Program

We also ran an effective Pay-Per-Click (PPC) program by targeting the client's audience as per demographics, such as language, geographical location, and device. Additionally, our PPC program brought about in-depth, customisable, and measurable insights that significantly aided in gushing the efficacy of the campaign and turnaround time of the results, thus allowing the client to pinpoint their ROI. 

In addition to detailed competitor research, we also created persuasive ad copies, tracked conversion patterns, and collaborated with the Internal Telecalling Team.

Search Engine Optimization (SEO)

Being the best SEO company in India, we made specialised efforts to maximise the discoverability of the client's business across the target audiences. While holding extensive competitor research at the core of our SEO strategy, we conducted a rigorous technical audit of their website to identify the scope of work. 

As a part of our on-page optimization strategy, we helped the client with smart structuring of the URL, correction of HTML inaccuracies, meta tag integration, and optimization of images and other embedded media, such as videos.

Off-page optimization was the next crucial element of our SEO plan which significantly contributed to strengthening the domain authority of the client's website. We also implemented end-to-end content marketing solutions that helped captivate the attention of the target audience. This also included regular tracking of different types of keywords.

We also optimised the Google Business profile of Jhore Jole Jongole to bridge the gap between the client and the prospective consumers looking for similar services through relevant search results. 

This is how Team Arobit, a leading digital marketing agency in India, enabled Jhore Jole Jongole to unlock its potential and conduct desirable business. If you are looking for expert resources and assistance with highly effective outcomes for your business, please feel free to get in touch with our team now.

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