What is Inbound Marketing? How To Use CRMs To Optimize Your Inbound Marketing Channels

Are you thinking about how you can stand out and beat your peers? You have certainly landed on the right page. We are here to discuss one such marketing approach that can certainly prove to be a game changer. 

We are talking about INBOUND MARKETING. 

When it comes to inbound marketing, it has been one of the popular approaches taken by businesses of all sectors to make a difference. But, you can gain the most out of it one when you have it optimized with CRM marketing. 

You might be thinking about how we have everything sorted for you. But, let’s first understand what inbound marketing is all about and then take things ahead. 

Inbound Marketing: Synopsis

The process of sharing content that connects or catches the attention of your audience so much that they would like to connect with the company is acknowledged as inbound marketing. If one of your audience subscribes to your newsletter or email updates to follow your updates, then it is considered to be inbound marketing.

When compared to outbound marketing, inbound marketing is all about how customers desire to connect with the brand. In the outbound process, we are trying to reach out to the audience. But this is not the case with inbound. Following this approach, companies provide informative content online. When the consumers find the same interest, they connect with the company by subscribing to their emails or newsletters. 

But, you can gain significantly from it through a CRM software development company, and we are here to help you understand how. If you are thinking about the reasons to invest in inbound marketing, then the below stats can certainly make things convincing for you:

Compared to outbound marketing, inbound marketing can help you convert 33% more leads. 

The cost of inbound marketing is 70% lower than the outbound process. 

Small businesses can gain 126% more leads with this approach.

These facts show how inbound marketing can make a big difference for both small and large companies. But, you need to follow a particular inbound marketing channel for maximum benefit. If you are thinking about how to strategize your inbound marketing channel, then the below pointers can help. Take a look:

Distributing informative content to the audience.

Keeping the audience engaged with regular updates about the products and services. 

Letting the customers know how they can make the most out of their purchase from you. 

These aspects show how inbound marketing works in your favor and help your business make progress ahead. But, if you think where these aspects need to be channelized, then below are the platforms that can help you with it. Take a look:

Email marketing. 

Social media marketing

Search Marketing

Third-party marketing

These are a few of the channels that can be used for the purpose of inbound marketing. But, to compete and get ahead in the race, you need to get your marketing strategy optimized with CRM. If you are thinking about how, then we have it sorted for you in the next segment. Take a look.

Ways To Optimize Inbound Marketing Through CRM

Using CRM marketing data can help you optimize all the channels of inbound marketing and help your company drive the results you are looking for. We all know how inbound marketing can help businesses attract, engage, and convert leads. But, taking the assistance of CRM, you can get the results with even less effort. To make it more clear, below are the pointers that show how CRM optimization can assist you in the long run:

With the help of CRM, you can hold the customer data and work on ICPs or Ideal Customer Profiles. You are going to use actual customer data and then create a fictional one and then look for a similar audience to enhance the conversions and boost sales. 

With the help of CRM data, you can use inbound marketing to reach out to qualify leads. As you get ICPs, it helps you rank the leads that can help you enhance your sales. It allows your sales team to only focus on the potential leads that boost conversion with maximum probability. 

With the help of CRM optimization, you can get your customer data categorized. So, you can have strategies for every segment and then enhance the chances of making good returns out of it through different channels like CRM email marketing or blogging, or anything else.

These aspects show how inbound marketing becomes even more fruitful with CRM optimization. All you need is the support of the right team of experts to take care of the entire process. This is when Arobit Business Solution Pvt Ltd, a CRM software development company, can work wonders for you. You get a highly proficient team at service to handle your inbound marketing with CRM optimization. Get connected and take a step ahead of your peers!