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Have you been reacting to current economic conditions instead of planning for the future? Your customers’ expectations and motivations have probably changed. Are you getting the return on your investment with your marketing efforts? Organizations have a need to cover a wide area of marketing options in today’s complex marketing landscape. From startup ventures, to more established companies; working with a marketing consultant adds measurable value.
Clients can take the mystery out of the marketing options they have with knowledgable consultants, which can guide them and give intelligent advice.
The right marketing strategy can change an organizations trajectory. Marketing strategy research, analytics, and consulting services can help startup businesses and established organizations move forward with gaining market share, growth, and profitability. Our marketing consultants combine seasoned experience with innovative tools to identify the largest opportunities to grow client’s businesses.
We take a closer look at where the organization has been–what’s working and what isn’t; where the brand or business is keeping pace with changes in the marketplace and where it isn’t. With the amount of data available these days, and so many things changing, it’s hard to determine which path will lead to the biggest growth opportunities, how to prioritize action steps, and how to remove the barriers to developing and executing marketing strategies.
We advice organizations and investors on organic search engine optimization and marketing. We can help create, implement, and manage SEO campaigns for clients.
Marketing consultants assist clients with social media marketing campaigns and channels. Consultants can establish major social media accounts and configure them for clients such as Facebook, Twitter, YouTube, Pinterest, and LinkedIn.
Clients get assistance from consultants with paid advertising campaigns on platforms such as AdWords and Pay Per Click (PPC) models. Expensive marketing methods have to be managed professionally to yield best results.
We help clients create effective and powerful Infographics. Assistance is also provided with the creation, setup, and optimization of social media channels such as Pinterest to utilize created Infographics.
Big data has brought many opportunities and challenges to clients. Consultants help clients analyze, strategize, and implement effective conversion optimization tools resulting in higher profitability.
Clients enlist the help of consultants to produce quality and professional videos. These are used across all social media channels for a multitude of purposes and benefits. A very effective marketing method.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.
In an on-demand world, we are more than just a digital partner. We reach your target audience using every touch point, in a way that's relevant to their lives, and to your brand propositions.
In this competitive market planning the right marketing strategy is the key to successful marketing campaigns and outreach growth plans. We streamline your budget and split it in to right tracks to give a blend of following marketing strategies that help you brand get recognized.
We start with a ranking report of client’s website in major search engines such as Google, Yahoo, and Bing. This helps the SEO consultant understand client’s website current positions in search. Other details such as back links, and internal linking structure is analyzed.Clients website is as well inspected for SEO optimization and proper setup of technology and navigational architecture. A final report is provided identifying current status and proposed work to improve results.
Our team start with a review of all major social media platforms that clients have setup already. This allows the identification if accounts have been properly setup and optimized. Aside from setup and optimization, the consultant will review current utilization of social media channels such as Facebook, YouTube, Twitter, LinkedIn, and other major platforms. The content shared across the client’s social media is reviewed as well for quality and relevancy. Marketing consultants provide a detailed proposal to implement or/and improve social media channels, management of them, and content being shared.
Paid advertising comes with many benefits but it is also one of the most expensive methods of marketing. Clients who wish to allocate a budget for paid advertising may consult with a marketing consultant to find out what the pros and cons are of certain paid advertising opportunities. These paid options for marketing are for example AdWords by Google. Google’s AdWords program allows clients to gain visibility over night via a Pay Per Click (PPC) program. Consultants can help clients establish and setup these accounts as well as manage.
Video is the fastest growing segment of digital marketing. It is becoming more and more critical component of a marketing campaign. It ties into social media, search marketing, and other forms. Clients who wish to deploy video marketing campaigns can work with a marketing consultant to storyboard, design, and create videos to be used in marketing campaigns and with channels such as YouTube, Vimeo, etc. Video development is expansive and working with consultants can eliminate much of the risk in producing quality videos for marketing, PR, product sales, and other communications.
All the traffic in the world will not convert if the destination website is not optimized for conversion. Consultants work with website operators all the time analyzing website traffic, destination pages, bounce rates, and so on. Often a marketing consultant working with clients on conversion can without an increase of client’s budget increase profits, sales, and conversion of existing traffic. All done through conversion optimization techniques deployed by the consultant. It starts with reports and analytics and is met with conversion tools used by professionals to get the desired result.