Challenge:

● Operational Inefficiencies:

The pharmaceutical wholesaler experienced poor operational efficiency, leading to overall ineffective business processes.

● Inappropriate Tracking:

There was a lack of proper tracking mechanisms, resulting in the inability to monitor progress effectively.

● Non-Target-Oriented Approach:

The approach taken was not focused on achieving specific sales targets, impacting the motivation and direction of the sales team.

● Hindered Sales Targets Achievement:

Due to the above factors, the achievement of sales targets was significantly hindered, affecting the company's profitability.

● Mismanagement in Assigning Leads:

Sales reps faced challenges due to mismanagement in lead assignment, leading to confusion and missed opportunities.

● Inadequate Customer Follow-Ups:

The tracking of customer follow-ups was inadequate, resulting in lost potential sales and weakened customer relationships.

● Disorganized Distribution Data:

Distribution data was disorganized, making it difficult to efficiently manage inventory and meet customer demand.

Solution:

Arobit developed a comprehensive Sales CRM designed specifically for the pharmaceutical wholesale industry, addressing the unique challenges faced by the client. The solution managed the activities of over 200 sales reps, enabling them to receive B2B wholesale orders digitally, bypassing traditional manual booking methods. It utilized AI to identify high-demand, short-dated, and potential products based on specific customer order histories. The CRM provided sales enablement tools powered by AI to offer product recommendations and customer insights, enabling sales reps to sell more effectively. Additionally, it included CRM solutions tailored to pharma distributors, offering advanced features like reporting and analytics, workflow automation, and custom dashboards to improve operational efficiency. An integrated e-commerce platform was also part of the solution, allowing for seamless inventory management, online payment processing, and order fulfillment.

Outcome:

The implementation of Arobit's Sales CRM transformed the client's operations. It significantly enhanced operational efficiency, allowing for remote work, increasing productivity through personalized performance reporting, and improving transparency with better visibility and tracking. Leads were automatically assigned, ensuring efficient distribution of sales opportunities among reps. With performance indicators and goal tracking, the solution provided a clear view of progress towards targets. The client experienced a notable increase in sales productivity and overall business performance, setting a new standard in the pharmaceutical wholesale industry for leveraging technology to drive growth.