how to validate your start up ideas

Market validation is the process of determining whether your product/service is of interest, in other words how it would benefit a given target market. Market validation demands a series of interviews and evaluation of ideas or startup ideas with people in your target market, and it almost always takes place before you’ve made a consequential investment in your product/concept.Startup Ideas Startup Ideas Let us take an example where the daily passengers faced serious commuting problems since taxi services refused customers at their discretion. It was the dawn for Indian origin…

Read More

How to set ROI focused goals for digital marketing?

how to set roi focused goals for digital marketing

How to render measurable data from conjectural business goals? The future of business is data-driven. The ROI of goal management is a topic of increasing interest amongst academics and researchers as the framework grows in popularity over time. Goals can be of different of types depending upon the business objectives it holds and the sector it serves. Looking at goals, it can be divided into four top-level which are as follows –   Business KPI – At an organizational level a Key Performance Indicator (KPI) is a quantifiable metric that…

Read More