How to set ROI focused goals for digital marketing?

how to set roi focused goals for digital marketing

How to render measurable data from conjectural business goals? The future of business is data-driven. The ROI of goal management is a topic of increasing interest amongst academics and researchers as the framework grows in popularity over time. Goals can be of different of types depending upon the business objectives it holds and the sector it serves. Looking at goals, it can be divided into four top-level which are as follows –   Business KPI – At an organizational level a Key Performance Indicator (KPI) is a quantifiable metric that…

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